There is one thing you forgot in your site’s last redesign, and you pay dearly for that mistake every day.

As involved as you are with your business, you might not be able to identify the elusive error, yet nearly 65% of your customers recognize the problem each time they visit your website. Your unresponsive website (aka does not look good on mobile, tablet, etc) fails to provide a meaningful experience for your mobile audience.

In laymen terms, if your website is not responsive to all devices (desktop, tablet, mobile) when your potential customers go to your website, they are going to leave right away because THEY EXPECT A MOBILE FRIENDLY SITE.

News flash, everyone has a smart phone, everyone is on it 24/7 and before a new customer comes into your business, they are going to check out your website, social media pages & online reviews.

EVERYONE IS ACCESSING THE INTERNET USING THEIR SMART PHONES!

This might not be a surprise for most of you, yet despite the impressive statistics below, many businesses do not yet have a mobile website. Hopefully, reading through these stats from Smart Insights will light a fire to stop ignoring the need for a mobile website.

  • Over 32% of Google searches are performed on a mobile device.
  • In 2016, more than half of local searches were performed on a mobile device.
  • In the United States, 90% of internet users are accessing the internet on a mobile device.
  • 61% of people have a better opinion of brands when they offer a good mobile experience.
  • 53.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.

SEARCHES ON MOBILE DEVICES CONVERT LIKE CRAZY!

80% of local searches on mobile devices convert.

Let’s ask our selves this question, how important is  local search to your business?  In other words, how many of your customer type in your businesses name on google, click your website and make a purchasing decision because of that.

A recent Local Search Study by Neustar Localeze and 15miles shows that four out of five local searches result in a purchase—and 73% of those purchases were done in a brick-and-mortar store.

YOUR CUSTOMERS EXPECT A MOBILE FRIENDLY WEBSITE

According to Google’s Think Insights on Smartphones and Tablets, if a user lands on your website using their mobile and doesn’t see what they are looking for, they get frustrated and there is a 71% chance they will close your website immediately and land on another website (mostly your competitor).

It is also said that if your users have a positive experience on your mobile site, they are 59% more likely to buy a product or service.

Think about this scenario, someones on google searching, “Local Barber” they find your website on Google, click your website link, and within 5 seconds left your site because it was not mobile friendly. How many times a day, a week a month do you think this happens?!

How much money are you loosing because your website is not mobile friendly…it’s crazy when you really start to think about it.

STAY AHEAD OF YOUR COMPETITION & LET THEIR CRAPPY SITE BRING YOU CUSTOMERS!

Responsive design has only taken off in the last couple of years, so most businesses have not switched over yet. With the rapid growth of smart phone use, it’s so critical for your website to be user friendly on your customer’s devices.

Your customers are expecting a mobile friendly website & when they have to pinch the screen to zoom in or if it loads slow, they are going to click the back button and check out the next business in their Google search.

With that being said, get a leg up on your competition by upgrading to a responsive website before they do.  Since your competitions customers are experiencing the same frustration that yours once did, you only one click away from a new customer.

One quick way to tell if a site is responsive is to minimize the width of your browser window. If the site automatically adjusts to the new size, it’s mobile friendly.

GOOGLE PREFERS RESPONSIVE WEBSITES

As mentioned above, having a responsive website helps with your search engine rankings. You want to make sure your business is on the first page of google when they search, “Best Pizza In New York.”   Google looks at a lot of things to determine this and mobile is a huge factor.

Next time you are on google on your smart phone, when you type in your search time notice how all the websites have a text under the url saying “Mobile-friendly.

As stated above, when a site is not mobile friendly, the user gets frustrated & leaves the site very quickly & most likely will not return again. This tells Google that the site is not credible, which again effects your search engine ranking.

To sum this up in one sentence, if your website is not mobile friendly, your loosing A LOT of business. You need to get it done ASAP.